Sunday, October 11, 2009

Airbrushing in Advertising

I agree with many other Americans who feel that airbrushing is not realistic. Airbrushing and making women in ads smaller/lighter/wrinkle-free give the wrong impression. Not only does it display an unrealistic sense of beauty, but it makes young women (teens especially) feel that they have to look like the women in the ads and can lead to issues like bulimia and anorexia. It's disappointing that these ads have such a strong impact on young girls and makes them feel bad about themselves. I can't imagine how the models and actresses in the ads feel that they have been altered. Most people would agree the women featured in these ads are already beautiful, so I wonder how it feels to be told you are beautiful, but then your picture is changed and you don't see your true self in the ads. Airbrushing brings up the issue about the perception of beauty. By now we are all aware that advertisements are airbrushed, but do we realize how much work actually gies into it? How much do they actually change? Well, in my advertising class, the professor showed us an ad from Dove that shows this issue. Click here to see the ad. I think that people need to just try and ignore ads that show "true beauty" because we know they aren't exactly how the person actually looks. It's sad to see how our society demands perfection and leads people to do horrible things to themselves to try and achieve that. There's not much left to say here, but I just felt that this ad fit in with what we talked about in class on perception.

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